Dr. Will of Will Vision & Laser Centers is a world-renown authority in the field of refractive surgery located in the Pacific Northwest. Aesthetic Brand Marketing and Will Vision & Laser Centers started their partnership together in 2016. Dr. Will decided to partner with ABM once again to design a modern website that conveyed an appreciation of eyesight.
Dr. Will expressed his goal of creating a more clean, user-friendly website that portrays the benefits of clear eyesight. Utilizing white space and a blue and gold color scheme, ABM created a responsive design with beautiful photography that complements the color scheme. Patient education videos and tabs were added throughout treatment pages to create additional patient engagement. ABM and Dr. Will worked together on the content to pare down dense, medical language and really focus on the lifestyle benefits that these procedures offer. The new website still includes a plethora of insightful, valuable information relating to conditions of the eye. Dr. Will is proud to continue offering the latest technology and treatments for reading glasses, nearsightedness, and dry eye.