Pay Per Click
After you have a great web presence, you’re perfectly positioned to take advantage of the tremendous opportunity that Pay Per Click (PPC) advertising provides to send your practice new patients by running sponsored listings on the major search engines.
This is one of the most effective forms of advertising today, online or off.
Pay Per Click (PPC) is a form of advertising where you only pay for qualifying clicks to your website from a search engine (Google, Yahoo!, Bing). The clicks will come from ads that are displayed next to relevant keywords (known as Sponsored Listings) entered into the search engine by a potential visitor to your website.
What is Google Adwords?
Google Adwords is Google’s pay per click (PPC) program where ads appear ‘above the fold’ in search results. These are becoming almost mandatory because they are the first thing a web searcher sees when they Google anything, notice the organic listings are not even visible unless you scroll down the page.
How it Works
If someone is interested in plastic surgery in San Diego, CA they will most likely go to their favorite search engine and type in some keywords related to a specific surgery or procedure they may be considering.
For example, they may go to Google and type in, “liposuction San Diego,” and will be presented with a page of relevant websites for them to investigate. But alongside those relevant websites will also be Google Adwords Pay Per Click ads that are targeted to what they are interested in (liposuction San Diego) and again it’s important to note web searchers will see the ads first and have to scroll down to even see the organic listings.
Adwords Benefits Advertisers & Web Searchers
This provides an amazing way to grow your medical practice by each specific procedure type you’re looking to add to your patient roster!
Google, Yahoo! and Bing provide advertisers with an amazing amount of detailed tracking capabilities that literally show your exact return on investment. Many see a 200-300% (if not more) return on their advertising dollars spent.
For a Plastic, Lasik, Cosmetic, Dermatology, or general Aesthetic Center “keyword-based” advertising presents an even greater opportunity because we now have the ability to increase your practice patient volume by specific procedure type.
So if you’re looking for more facelift clients, that’s exactly where we can spend your advertising dollars to get more local people interested in having a facelift to contact you.
New clients for a surgery center bring in far more money than the costs in Google advertising to acquire them, making it an amazingly effective way to grow your practice.
ABM specializes in this type of advertising, handling campaigns for medical practices across the United States. With our detailed campaign management you’ll be able to see how much you’re spending and how much business you’ve gotten from that ad spend. There’s no guessing and we’re confident you’ll see a very strong return on the investment almost immediately.