What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will make them feel comfortable, provide a safe and warm environment, and deliver natural-looking, high-quality results. It’s easy for plastic surgeons and aesthetic professionals to lose sight of how big the decision can be for someone considering a cosmetic surgery consultation. That’s not a criticism of their observation skills, but like any other job, certain details of it fade away after years on duty. Choosing to take that first step and call a plastic surgery practice is huge and deeply emotional for many people.
Our team at Aesthetic Brand Marketing knows the investment you made in your education, skills, and training can make a huge difference in many people’s lives, and we want to help connect you with the people who need help making that emotional decision. That starts with establishing and promoting your brand. A well-established brand helps tell the story you want to tell and sends the reassuring signals you need to get patients to choose your practice for their plastic surgery procedures.
This post is all about video marketing, which is one of our favorite plastic surgery marketing tools. It’s a powerful way for you to deliver your brand promise to patients and meet them at the right place in their emotional journey to the perfect look.
First, let’s talk about why video marketing is such a powerful storytelling platform and why that’s so important to your business.
Video Marketing Helps You Show off What Your Patients Love about You
At ABM, we know people love a good story. It’s why we people all over the world use them to teach lessons, share news, and relate to each other. As a business owner, there are few things more important than telling your unique story. It’s one of the biggest reasons people will pick you out of a crowd of other highly-skilled plastic surgeons. Thankfully, we’ve also learned over the years that video marketing can be one of the best ways to get your story out there.
According to HubSpot, a leading company that designs marketing software, 90% of customers say a video would help them make a purchasing decision. Additionally, the company’s research indicates a video in your marketing emails may boost clickthrough rates, which is the number of times people actually click on and open your email, by as much as 300%.
Our clients usually tell us they have great reviews and their patients love them, but they can’t figure out how to let others know about their great customer care. Video marketing works so well for this, and it’s a great way to offer potential patients reassurance and trust by really showing off your personality and expertise in a way good writing and even flashy web pages can’t.
Leverage Video Marketing to Get More Traffic from Search Engines
Plastic surgeons get in touch with us because they want to stand out from their peers in search engine results. A well-optimized site with an ongoing search engine optimization (SEO) strategy works wonders for steering all that organic traffic your way, and investing in video content marketing is a good addition to any SEO plan.
First, high-quality video gets in front of your potential patients no matter how they’re finding you online. It doesn’t matter if they’re browsing on their mobile phone, tablet, or desktop computer; a great video will look good and be impactful on any device. In addition to capitalizing on technology to deliver your story in a beautiful format, video content is also more likely to be shared, which helps your practice and brand be seen in more places on the web.
From years of experience in online marketing, we’ve also learned that Google, other major search engines, and social media platforms are prioritizing video content for a variety of reasons. Because of this trend, the sooner you invest in video marketing, the easier it will be to keep pushing your video content to the top of search results.
Here’s is an example of Dr. Amy Alderman’s video content:
Ready to Really Launch Your Brand with Video Marketing?
It’s easy to see why video marketing helps answer two of the most frequently asked questions we get at ABM:
- How do I tell my story and let people know I’m a great plastic surgeon?
- How can I get my plastic surgery practice found more in search engine results?
If you’re ready to see what video marketing can do to get you found and start establishing trust with patients, please contact us to talk about what we think it could do for you.