About Projects

Sinus & Snoring Specialists

sinussnoringent.com   |   Austin, TX   |   (512) 601-0303

We launched a fully custom new website for Sinus & Snoring Specialists, the Austin ENT practice founded by double-board-certified otolaryngologist and sleep medicine physician Daniel Slaughter, MD. Dr. Slaughter was part of the development and FDA approval of balloon sinuplasty. Today the practice covers sinus, sleep, allergy, pediatric, and hearing care, so the site had to hold five service centers and more than twenty procedure and condition pages without burying the thing that sets the practice apart: patients can be diagnosed and treated in one office, often in a single visit.

Client:  Sinus & Snoring Specialists — Daniel Slaughter, MD

Location:  Austin, TX

Specialties:  Balloon Sinuplasty, Endoscopic Septoplasty, Turbinate Reduction, Nasal Polyp Removal, VivAer® Nasal Airway Remodeling, Snoring & Obstructive Sleep Apnea Treatment, Inspire Sleep Therapy, Home Sleep Testing, Needle-Free Allergy Testing & Allergy Drops, Pediatric ENT, Ear & Hearing Care

Project Type:  Full Custom Website Design & Launch

Description:

Sinus & Snoring Specialists was founded in 2016 by Daniel Slaughter, MD, a double-board-certified ENT and Sleep Medicine physician who spent more than two decades in a large group practice before building a center around advanced, patient-focused care. Dr. Slaughter entered Baylor College of Medicine at 19, the youngest student in the school’s history, graduated as a member of Alpha Omega Alpha, and completed a five-year Otolaryngology–Head & Neck Surgery residency at UTMB Galveston. He was integral to the development and FDA approval of balloon sinuplasty technology and has mentored otolaryngologists nationwide in the technique. He practices alongside board-certified otolaryngologist Ryan Salvador, MD, and otolaryngologist–head and neck surgeon Macaulay Ojeaga Jr., MD.

The practice is known for minimally invasive sinus and airway care. Balloon sinuplasty, endoscopic septoplasty, turbinate reduction, and polyp removal are performed in the office’s own procedure suite under anesthesiologist-provided IV sedation, with 3D computer-assisted navigation for pinpoint balloon placement. For snoring and sleep apnea, patients have options well beyond CPAP, from office-based airway procedures to Inspire sleep therapy. Needle-free allergy testing and at-home allergy drops treat the cause of chronic congestion rather than just the symptoms.

What sets the practice apart is how much happens under one roof. A comprehensive exam, painless video endoscopy, an in-office CT scan, a home sleep test, and a hearing evaluation can often be completed in a single visit using the practice’s advanced in-office diagnostics. Records and prior imaging are reviewed ahead of time, so the visit goes to diagnosis and planning, not repeat testing. Patients can see results for themselves in the before and after sinus CT cases. To schedule a consultation, call or text (512) 601-0303.

Site Features

Photo Gallery & Visual Presentation

  • Before & after sinus CT gallery organized by procedure combination, including balloon sinuplasty, septoplasty, turbinate reduction, polypectomy, and pediatric cases
  • Quick Links navigation lets patients jump straight to the case type that matches their own
  • Custom image sliders and carousel modules carrying provider, testimonial, and treatment content across the homepage and bio templates
  • Custom graphic treatments for the homepage condition tiles (chronic sinusitis, allergies, chronic nasal congestion, sleep apnea) and the educational video thumbnails
  • Imagery delivered in next-gen WebP with responsive srcset sizing across breakpoints

Content & Blog Platform

  • New page copy across five service centers (Sinus & Nasal, Snoring & Sleep Apnea, Allergy Testing & Treatment, Pediatric ENT, and Ear & Hearing Care) and more than twenty procedure and condition pages
  • Conversion-focused headlines and calls to action built around the practice’s promise: breathe easier, sleep better
  • Dedicated provider bio pages for three physicians, an audiologist, and a physician assistant
  • Blog templates and a category system giving the practice’s large library of patient education articles a browsable home
  • Built on WordPress as a CMS so the practice team can publish articles and update content themselves

Patient Reviews & Social Proof

  • Live patient review feed, keeping the homepage and Patient Reviews page current without manual updates
  • Video testimonials page with patient stories, including a patient who no longer needs CPAP
  • Curated patient quotes placed on each provider’s bio page
  • Featured Media module showing national press coverage alongside patient reviews

On-Page SEO

  • Titles, headings, and metadata written for Austin ENT, sinus, snoring, sleep apnea, and allergy intent
  • Hub-and-spoke architecture that links each service center to every procedure and condition page beneath it
  • Structured data reinforcing local search presence
  • Ongoing SEO engagement continuing beyond launch

Answer Engine Optimization (AEO)

  • Procedure pages organized around question-based headings that match real patient queries, such as “Is Balloon Sinuplasty Considered Surgery?” and “What Is Recovery Like After Balloon Sinuplasty?”
  • JSON-LD FAQ schema on key sinus and nasal procedure pages: balloon sinuplasty, septoplasty, turbinate reduction, nasal polyp removal, nasal valve collapse, and VivAer®
  • Conversational copy written to surface as direct answers in AI search, voice search, and featured snippets

Paid Search (PPC)

  • Google Ads campaigns managed by our team for the practice’s core service lines
  • Separate thank-you pages for sinus & nasal, snoring & sleep apnea, and allergy inquiries, so conversions are tracked by service line
  • Conversion tracking and analytics in place to measure results

User Experience (UX)

  • Mobile-first, responsive design built around five service centers, each with its own hub page
  • Homepage treatment selector lets patients explore balloon sinuplasty, septoplasty, sleep apnea, snoring, and allergy drops without leaving the page
  • “Call or Text” number, Request an Appointment, Patient Portal, and Online Bill Pay available at every scroll depth
  • Patient resources in one place: first visit, insurance, payments, allergy drop subscription, and home sleep testing device setup
  • Accessibility contact line in the footer of every page

Fast Load Times

  • WP Rocket caching for server-side acceleration
  • Lazy-loaded, properly sized images throughout the site
  • Responsive srcset delivery serving the right image weight to every device
  • Inline SVG assets for iconography and interface elements

sinussnoringent.com   |   Austin, TX   |   (512) 601-0303