About Projects

BRIGHAM WELLESLEY OB-GYN ASSOCIATES

bwobgyn.com | Wellesley, MA | (781) 235-4000

We refreshed the website we originally built for Brigham Faulkner OB-GYN Associates as the practice became Brigham Wellesley OB-GYN Associates. After more than six decades on the Brigham and Women’s Faulkner Hospital campus, the practice changed its name and moved into a new, purpose-designed Wellesley office on October 1, 2026. The refreshed site had to make that change feel like an upgrade rather than a disruption: welcome new patients to a modern women’s health destination while assuring generations of existing patients that the same physicians, the same Brigham hospitals, and the same care were coming with them.

Client: Brigham Wellesley OB-GYN Associates (formerly Brigham Faulkner OB-GYN Associates)

Location: Wellesley, MA — serving Greater Boston

Specialties: Obstetrics, Gynecology, Menopause Care, Minimally Invasive & Robotic Gynecologic Surgery, In-Office Procedures

Project Type: Full Custom Website Design & Launch + Refresh

DESCRIPTION

Since 1963, women throughout the greater Boston area have trusted our practice for expert obstetrics and gynecology care. Formerly Brigham Faulkner OB-GYN Associates, we are carrying that Brigham-rooted legacy into a beautiful new home in Wellesley, with the same physicians and staff our patients know. We believe every woman who walks through our doors deserves to be seen, heard, and cared for as a whole person, at every stage of life.

Our care spans the full continuum of women’s health. In obstetrics, we guide patients from preconception planning and prenatal visits through labor, delivery, and postnatal care, with on-site diagnostic ultrasound in our office. Our gynecology services range from annual exams and contraceptive counseling to endometriosis, PCOS, pelvic pain, and uterine fibroids, including the incision-free Sonata treatment. We offer personalized menopause management and hormone therapy, and when surgery is needed we prioritize minimally invasive options, from laparoscopy and hysteroscopy to robotic surgery with the da Vinci Surgical System.

Our affiliations remain unchanged: deliveries take place at Brigham and Women’s Hospital and surgeries at Brigham and Women’s Faulkner Hospital, with records connected through EPIC. What has changed is the experience. Our Wellesley office offers lounge-style waiting suites, natural light, on-site imaging, and same-day urgent appointments, all designed around your comfort. Request an appointment online or call (781) 235-4000.

Site Features

Content Refresh

  • Copy rewritten across the site for the new name and Wellesley location, with “formerly Brigham Faulkner” messaging so returning patients know immediately they have found the same practice
  • About page rebuilt from the original short “Why Choose Us” copy into a full narrative covering the practice’s 1963 legacy, minimally invasive and da Vinci robotic surgery, hospital affiliations, and patient-centered philosophy
  • Service library organized into four care pillars (Gynecology, Menopause, Procedures & Surgery, and Obstetrics) spanning more than sixty condition, treatment, and procedure pages
  • Conversion copy built around appointment requests, same-day urgent appointments, and the new office experience, with a clear call to action closing every page
  • Blog designed into the refreshed site and linked from the About menu, with WordPress as the CMS so the practice can update pages and publish posts itself

Answer Engine Optimization (AEO)

  • Question-based section headings with jump-link Quick Links on the About page, such as “What Makes Us A Trusted Women’s Health Care Provider Since 1963?” and “Where Is Our Women’s Health Practice Located?”
  • Answer-first, conversational copy written to surface as direct answers in AI search, voice search, and featured snippets
  • The facts patients and answer engines look for stated plainly and consistently: delivery hospital, surgical hospital, EPIC-connected records, office address, and hours
  • Granular condition and procedure pages (Sonata, Cerene cryoablation, VBAC, lichen sclerosus, genitourinary syndrome of menopause) giving specific patient questions a dedicated answer

Keyword & On-Page SEO Refresh

  • Page titles retargeted to the new Wellesley market while holding existing Boston search equity: “Expert Women’s Health Care | OB-GYN Wellesley & Boston, MA”
  • Hierarchical URL structure (/gynecology/uterine-fibroids/sonata-treatment/) and breadcrumb navigation reinforcing topical relationships across the service library
  • Internal linking from the homepage care pillars and featured treatments into individual service pages
  • Ongoing SEO engagement continuing beyond the refresh launch

Photo Gallery & Visual Presentation

  • Custom image slider presenting the new Wellesley facility story: lounge-style waiting suites, on-site imaging, and wellness amenities
  • Interactive featured-treatments selector letting patients switch between five signature services, from annual exams to fetal ultrasound, within a single module
  • Custom graphic elements, including care-pillar cards and at-a-glance stat badges for same-day urgent appointments and on-site diagnostic ultrasound
  • Unified credentials strip presenting ACOG, Brigham and Women’s, Brigham and Women’s Faulkner, Epic, and Diagnostic Ultrasound Associates in one consistent row

Patient Reviews & Social Proof

  • Curated patient testimonials on the homepage, attributed by first name, placed directly before the appointment request section
  • Dedicated Patient Reviews page with a one-click link for patients to leave a Google review
  • Reviews framed around continuity of care and long patient relationships, supporting the same-physicians message behind the move

User Experience (UX)

  • Mobile-first, responsive design with persistent Contact, Call, and Menu actions in the mobile header
  • Multi-level navigation grouping more than sixty service pages into four clear care pillars
  • Click-to-call phone number, office hours, and the new Wellesley address with one-tap directions on every page
  • Provider grid on the homepage linking each physician and nurse practitioner to a full bio
  • Patient resources (forms and policies, telemedicine, and appointments) grouped in one menu

Fast Load Times

  • WP Rocket caching for server-side acceleration
  • Lazy-loaded images throughout the site
  • SVG logo and brand-mark assets for crisp rendering at every screen size

Rebrand & Relocation Transition (Differentiator)

  • Homepage built around the transition itself: a 60-year Brigham legacy “reimagined” for a new home, leading with continuity before novelty
  • Continuity signals given their own row (same physicians and staff, deliveries at Brigham and Women’s, EPIC-connected records) so existing patients see what is not changing
  • Dedicated facility section introducing the Wellesley office and its on-site Diagnostic Ultrasound Associates partnership
  • Brand messaging carried consistently from hero to footer: “Rooted in Brigham. Reimagined for you.”

bwobgyn.com | Wellesley, MA | (781) 235-4000