About Projects

DEREK SHEEN, MD — FACIAL PLASTIC SURGERY

drdereksheen.com | Plano, TX | (972) 316-4555

We built a brand mark and a fully custom website for Dr. Derek Sheen, a fellowship-trained facial plastic surgeon in Plano, Texas, whose practice is devoted exclusively to aesthetic surgery of the face and neck. A face-only practice competing across the Dallas–Fort Worth market has to win trust before the first call, so the site leads with what sets him apart — training at UT Southwestern, NYU, and Asan Medical Center in Seoul, and a conviction that natural should never mean underdone — and turns that credibility into consultations, supported by a paid search program built for launch.

Client: Derek Sheen, MD — Dr. Derek Sheen

Location: Plano, TX (serving Dallas and the DFW metroplex)

Specialties: Deep Plane & Revision Facelift, Male & Asian Facelift, Midface & Neck Lift, Rhinoplasty & Revision Rhinoplasty, Brow Lift, Blepharoplasty, Facial Fat Grafting, Facial Contouring

Project Type: Custom Logo Design + Full Website Design & Launch

Project Description

Derek Sheen, MD, is a facial plastic surgery practice in Plano dedicated entirely to the face and neck. Dr. Sheen completed his residency in Otolaryngology–Head and Neck Surgery at UT Southwestern, followed by fellowship training in Facial Plastic and Reconstructive Surgery at NYU, where he also taught residents in the operating room as a clinical instructor, and a further fellowship at Asan Medical Center in Seoul. Before medicine, he worked as a barber in college — an early education in proportion, listening, and individual style that still shapes how he studies each face as a whole.

Dr. Sheen is known for the deep plane facelift, using an extended preservation technique that repositions the deeper tissues of the midface, jawline, and neck rather than relying on skin tension. He also performs revision facelift surgery, male and Asian facelift, midface and neck lifts, rhinoplasty and revision rhinoplasty, endoscopic brow lift, blepharoplasty, and facial fat grafting, along with buccal fat removal, chin implants, lip lift, otoplasty, and earlobe repair.

Every consultation is built on perspective, honest expectations, and trust. Dr. Sheen takes time to understand what each patient sees and hopes to change, explains what surgery can and cannot do, and designs a plan around their own anatomy — never a single ideal. Patients come from Plano, Dallas, Frisco, Southlake, Fort Worth, and beyond. Request a consultation online or call (972) 316-4555.

Site Features

Distinctive, Ownable Brand Mark

  • Original logo designed for a face-only surgical practice, built around the SHEEN name
  • Vertical and horizontal lockups so the mark fits the desktop header, mobile nav, and footer
  • Delivered as scalable SVG for crisp rendering at every screen size and resolution
  • Typography and restraint of the mark carried into the site’s page templates

Photo Gallery & Visual Presentation

  • Interactive homepage procedure selector covering five facelift variations, each paired with a before-and-after comparison
  • Custom homepage case slider presenting full five-angle before-and-after sets with case details and post-op timing
  • Every result image carries descriptive alt text naming the area, procedure, view, and location
  • Slider modules link straight into the full photo gallery and consultation request

User Experience (UX)

  • Procedures organized into three clear pathways: Deep Plane Facelift, Rhinoplasty, and Facial Plastic Surgery
  • Persistent click-to-call, Gallery, and Contact actions in the header at every scroll depth
  • “Schedule a Consultation” CTA paired with every featured procedure on the homepage
  • Long-form bio page with jump-link Quick Links so patients can go straight to training, philosophy, or the patient experience
  • Address, hours, and phone surfaced in the off-canvas menu and footer for mobile visitors

Fast Load Times

  • WP Rocket caching and optimization for server-side acceleration
  • Logos and favicon delivered as lightweight SVG files
  • Mobile-first, responsive layouts across every template

Content & Blog Platform

  • Original web copy written for the homepage, bio, and full procedure library across three categories
  • Bio narrative built around a story only Dr. Sheen can tell — from the barbershop to facial plastic surgery
  • Dedicated pages for Asian facelift and ethnic rhinoplasty reflecting his fellowship training in Seoul
  • Conversion-focused headlines and consultation CTAs written for a high-consideration patient decision
  • Custom blog designed and built for ongoing patient education
  • WordPress as CMS, so the practice can update copy and publish posts without developer support

Patient Reviews & Social Proof

  • Homepage “Real Reviews from Real Patients” section featuring named patient testimonials
  • Dedicated Testimonials page with a direct link for patients to leave a Google review
  • Training credentials and institutional affiliations displayed alongside the bio and testimonials
  • Patient stories span the full journey, from first consultation through surgery, recovery, and aftercare

On-Page SEO

  • Unique, keyword-targeted title tags and meta descriptions for Plano and Dallas searches
  • Clean heading hierarchy on every page, with procedure names in H2s
  • Breadcrumb navigation on interior pages
  • Internal linking from the bio’s procedure list into each procedure page
  • Local service-area language naming the DFW communities the practice serves

Answer Engine Optimization (AEO)

  • Procedure and bio copy written in natural, conversational language that answers real patient questions
  • Clear, self-contained explanations of each technique, structured to surface in AI search and featured snippets
  • Explicit statements of who Dr. Sheen is, where he trained, and where he practices, so answer engines can cite him accurately
  • Internal linking architecture signals topical authority across facelift, rhinoplasty, and facial procedures

Paid Search (PPC)

  • Pay-per-click program launched alongside the new site to drive consultation demand from day one
  • Campaigns aligned with the practice’s priority procedures and the Plano and Dallas markets
  • Paid traffic directed into a site built to convert, with clear consultation and click-to-call paths
  • Complements organic search work for visibility while SEO authority builds

drdereksheen.com | Plano, TX | (972) 316-4555