About Projects
Oral and Facial Surgery of the NorthShore
ofsns.com | Skokie, IL (Chicago NorthShore)
We launched a premium custom website for Dr. Martin, a a highly trained oral and maxillofacial surgeon with a strong academic and clinical background in Chicago NorthShore. The site was built to convert patients, rank in search, and reflect medical-based care.
Client: Oral and Facial Surgery of the Northshore — Dr. Stephen Martin DMD
Specialties: Widom Tooth Extraction, Dental Implants, Dental Extractions, Oral Pathology
Project Type: Full Custom Website Design & Launch
Description:
We built a custom website for Oral and Facial Surgery of the NorthShore (OFSNS), the Skokie-based oral and maxillofacial surgery practice of Dr. Stephen Martin. Oral surgery is a high-anxiety, high-consideration category, so the site was designed to do two jobs at once: reassure the patient facing a wisdom-tooth extraction or dental implant, and communicate the surgical expertise that referring dentists expect. Anchored by the practice’s promise — “Expert Oral Surgery, Delivered With Care” — the site turns a specialized surgical service into an approachable, confidence-building experience.
Site Features
User Experience (UX)
A focused, mobile-first structure separates referral-driven procedures — wisdom teeth, extractions, implants, jaw surgery — into clear pathways, with persistent “Request a Consultation” CTAs so a patient in discomfort can act without hunting for a phone number.
Fast Load Times
Caching, lazy-loaded media, next-gen image formats, and minified assets deliver near-instant page loads — critical for patients researching urgently and on mobile.
Answer Engine Optimization (AEO)
Procedure content is written to directly answer patient questions — “does wisdom tooth removal hurt,” “how long do dental implants last,” “what is All-on-4” — positioning OFSNS in AI-generated answers and featured snippets across the Chicago NorthShore area.
FAQ Schema Markup
JSON-LD FAQ schema on core procedure pages makes recovery, cost, and safety questions eligible for rich results and voice search — capturing patients at the exact moment of research.
Local & Referral Optimization
Location signals and structured data target Skokie and the greater Chicago area, supporting both direct patient searches and the referring-dentist relationships that drive a surgical practice.
The Practice
Oral and Facial Surgery of the NorthShore is led by Dr. Stephen Martin, DMD, a Diplomate of the American Board of Oral and Maxillofacial Surgery. A graduate of Furman University who earned his dental degree at the Medical University of South Carolina’s College of Dental Medicine — where he was recognized for outstanding performance in oral and maxillofacial surgery — Dr. Martin combines advanced surgical technique with a genuinely patient-centered approach.
His philosophy is simple: “Dentistry isn’t just about treating teeth but also about understanding each patient’s unique needs and finding solutions to help them live a healthier and more comfortable life.” The practice pairs thoughtful communication with a calm, supportive environment across a full scope of care — from wisdom teeth, extractions, and oral pathology to dental implants (including All-on-4®, zygomatic, and 3D-guided surgery), bone grafting, corrective jaw and TMJ surgery, facial trauma, and aesthetic Botox and fillers. As one patient shared: “Dr. Martin and the staff were friendly and made the process for my dental implant quick and easy.”
ofsns.com | Skokie, IL (Chicago NorthShore) | (224) 623-0709
