About Projects
Natalie H. Attenello, M.D. – Facial Plastic Surgery
drattenello.com | Beverly Hills, CA | (310) 871-9599
We built a brand and a fully custom website for Dr. Natalie Attenello, a double board-certified, fellowship-trained facial plastic surgeon in Beverly Hills. Starting with an original brand mark, we developed a visual identity and site experience that reflect the boutique, face-and-neck-only focus of her practice — positioning her expertise in deep plane facelift surgery and hair restoration while converting a discerning, nationally and internationally sourced patient base.
Client: Natalie H. Attenello, M.D., Facial Plastic Surgery — Dr. Natalie Attenello
Specialties: Facial & Neck Surgery, Eyelid & Brow Surgery, Hair Restoration, Injectables & Non-Surgical Treatments
Project Type: Custom Brand Identity + Full Website Design & Launch
Description:
Natalie H. Attenello, M.D., is a boutique Beverly Hills practice focused exclusively on the beauty of the face and neck. As a double board-certified, fellowship-trained facial plastic surgeon and one of the few women in the country practicing at this level, Dr. Attenello combines rigorous surgical training with a refined aesthetic eye — restoring balance and youthfulness without ever looking overdone. Her philosophy is simple: an exceptional result, delivered with the highest level of professionalism.
Dr. Attenello specializes in deep plane facelifts, neck lifts, upper and lower eyelid surgery, browlifts, and hairline-lowering and forehead reduction surgery. The deep plane facelift is a signature of her practice, working beneath the surface to release and reposition the underlying tissues and address facial aging at its source — restoring natural contour through the cheeks, jawline, and neck, and lasting considerably longer than traditional techniques. She also offers FUE and FUT hair transplantation, eyebrow transplantation, PRP, and a full range of injectable and laser skin treatments.
Patients can expect a thoughtful, unhurried experience from the very first visit, with detailed consultations and treatment plans built around their individual anatomy and goals. Dr. Attenello has cared for patients nationally and internationally, and the practice has built a dedicated support pathway for those traveling to Beverly Hills — clear planning, consistent communication, and attentive care from consultation through recovery. Contact the practice online or call (310) 871-9599 to schedule a personalized consultation.
Site Features
Distinctive, Ownable Brand Mark
- Original logo and wordmark built for a boutique facial specialist — not a generic plastic surgery script
- Restrained, editorial mark that reads clearly at every breakpoint, from desktop header to mobile nav
- Typography and spacing carried consistently from the mark into every page template
- Visual identity positions the practice as a Beverly Hills specialist rather than a full-service commodity
Photo Gallery & Visual Presentation
- Before & after gallery organized by procedure category across face, eyes, hair, and skin
- Photo Gallery Press integration for structured, filterable results browsing
- Custom image sliders and slideshow modules, including a featured-procedure spotlight on the deep plane facelift
- All imagery delivered in next-gen WebP and AVIF formats with responsive srcset sizing
User Experience (UX)
- Mobile-first, responsive design built around the patient journey from research to consultation
- Procedures organized into four clear pathways — Face & Neck, Eyes & Brow, Hair Restoration, Skin & Injectables
- Persistent consultation, gallery, and click-to-call CTAs at every scroll depth
- Consultation form captures procedure of interest and decision stage, qualifying leads before the first call
Fast Load Times
- WP Rocket caching for server-side acceleration
- Lazy-loaded, properly sized images throughout the site
- Inline SVG assets for iconography and interface elements
- Clean Google Tag Manager implementation with no render-blocking overhead
Answer Engine Optimization (AEO)
- Content structured to surface as direct answers in AI search, voice search, and featured snippets
- Procedure pages written in natural, conversational language matching real patient queries
- Full metadata suite: Open Graph, Twitter Card, and canonical URLs on every page
- Internal linking architecture signals topical authority across all procedure categories
FAQ Schema Markup
- JSON-LD FAQ schema deployed on key surgical procedure pages to unlock Google rich results
- Questions aligned with actual patient search behavior and pre-consultation concerns
- MedicalBusiness, Organization, and BreadcrumbList structured data reinforcing local search presence
- FAQs serve double duty: expanding SERP visibility and reducing patient anxiety before booking
