After you have a great web presence you’re perfectly positioned to take advantage of the tremendous opportunity that Pay Per Click (PPC) provides to send your practice new patients by running sponsored listings on the major search engines.
This is the most effective form of advertising today, online or off.
With PPC advertising you only pay for qualifying clicks to your website from a search engine (Google, Yahoo!, & Bing). The clicks will come from ads that are displayed next to relevant keywords (known as Sponsored Listings) entered into the search engine by a potential visitor to your website.
Read more about pay per click (PPC) advertising.