Search engine visibility is achieved by having a presence in each available area of the search engines. You can and should establish a presence within the organic listings, the paid listings (PPC), and the newer but very important map listings (Google Places).
Search Engine Optimization (SEO) is the art and science of getting a website to rank high in the natural listings of the search engines for relevant keywords that can potentially bring you new business. More than 95% of internet users perform searches on major search engines like Google, Yahoo! & Bing to look for relevant businesses. If they don’t see you when they conduct the “search” then you are losing out on potential new business.
We work with the major search engines to establish your presence the right way. Content, links, relevance, on/off page factors, etc, etc… We put our years of experience to work for you.
Read more about search engine optimization.
After you have a great web presence you’re perfectly positioned to take advantage of the tremendous opportunity that Pay Per Click (PPC) provides to send your practice new patients by running sponsored listings on the major search engines.
This is the most effective form of advertising today, online or off.
Pay Per Click (PPC) is a form of advertising where you only pay for qualifying clicks to your website from a search engine (Google, Yahoo!, & Bing). The clicks will come from ads that are displayed next to relevant keywords (known as Sponsored Listings) entered into the search engine by a potential visitor to your website.
The areas shaded in red below are the areas where pay per click listings appear. The other areas are the natural search results.
Read more about pay per click (PPC) advertising.
The map listings have come along way and are slowly revolutionizing how people find goods and services online. With the increasing percentage of smart phone users, and new smaller devices (iPads, etc…) people have access to the internet in many places besides just their computer.
This makes it very important for you to have a local map presence within the search engines so that you are found during these ever increasing map searches.