Dr. Kanodia is in the news again, cited for his recent work with famous celebrity Vanessa Williams on her Botox injections that she has just recently gone public with.  She credits Dr. Kanodia for helping her look beautiful.

You can read the article here on Hollywood.com.

Botox & Injectables Special To Celebrate The New Move

20% OFF injectables and lasers the week of May 3-7.  After that and for the whole month of May you can take advantage of these other savings:

• May 3:  Obagi Day - 20% Off
• May 5:  Botox Day - $75 Off
• May 10: Juvederm Day - $75 Off each syringe
• May 19: Dysport Day - $125 Off
• May 24: Sculptra Day - $250 Off a full vial ($1200 original price)
• May 28: Restylane Day - $75 Off each syringe

So visit their website at GBK derm and contact them for more information.  GBK dermatology is the areas best san diego botox provider as evidenced by Allergan’s platinum status.

A primary consideration is that the aesthetic market experienced one of the biggest booms this nation has ever seen just prior to the current economic troubles we are currently seeing.

What this means is that interest is definitely still high when it comes to cosmetic dermatology and people still want to look beautiful!  So, if you offer them something they can afford they are more likely to take you up on it!

From new dermal fillers, to laser treatments, skin care and BOTOX injections, Americans want to look beautiful no matter what their age.  They want it now more than ever but need to be a little more mindful of their budget.

Here’s a modern approach to marketing your dermatology practice.

Online Marketing For Cosmetic Dermatologists

Cosmetic dermatology practices are seeing strong results by focusing their advertising efforts on specific internet marketing initiatives aimed at acquiring entry level patients with the understanding that they will eventually walk themselves up to higher level services once they have the means.

Acquire the New Patient At a Lower Price Point Using the Internet

For example, when you acquire a new microdermabrasion patient, they may come back a few times and then step up to some BOTOX injections.

As more time passes they may step up to a permanent dermal filler or start regular chemical peels, etc…   But the primary objective of a cosmetic dermatology practice should be on these recurring procedures and the services that logically lead to more extensive procedures and ultimately more revenue for the practice.

How To Drive More Cosmetic Dermatology Patients To Your Practice

So the obvious question at this point is now how do we get more of these entry level patients?  How do we drive more patient volume to a cosmetic dermatology practice without spending a ton of money on advertising?  The answer is to use internet marketing

What’s The Best Way To Market A Modern Dermatology Practice on The Web?

The most effective internet marketing initiatives are:

• Search Engine Optimization ( SEO )
• Pay per click ( PPC ) campaigns like Google Adwords

If your dermatology practice is not actively attaining important keyword rankings for relevant entry level patient acquisition - you need to be.

To do that, you need both a website and a way of ensuring that the website is found when your potential patients search for dermatologists in the area.  One of the most common methods of ‘getting found’ online is through the search engines (Google, Yahoo & MSN) through search engine optimization or SEO and pay per click marketing.

For now let’s talk about SEO and we’ll discuss pay per click marketing in another post.

Search Engine Optimization For Dermatologists

SEO for a dermatology practice involves 2 main topics:

1. On page optimization - which is your website, content, coding of the website, etc…
2. Off page optimization - which involves everything else like links to the site, directory listings, paid advertisements, press releases, etc, etc…

So in essence your SEO efforts truly begin when you actually design and build your website, because it will need to have good on page factors in order to rank well in the search engines.

After you build an aesthetically pleasing and optimized website you’ll then need to continuously add quality, informative content to the site to incrementally grow it’s overall presence.

While you are creating and deploying quality content within your new site you need to also ’syndicate’ this content, or in other words, deliver it across the web so that people will see it.

During your content syndication, you’ll naturally get links back to your website and your overall search engine rankings will grow due to the fact that your site is an authoritative resource within your areas of specialty.

The search engines want to send their users to quality, informative, relevant and AUTHORITATIVE resources.  So your web presence must become that if you want to increase your rankings.

Top rankings = targeted traffic = more patients to your dermatology practice!

To get started building your dermatology website and increasing your search engine rankings contact ABM today!

The thing is, maintaining a blog for your plastic surgery practice is a great idea IF you can update it with regular, informative content that is useful for those visiting your website.  If you don’t have the time and/or resources to maintain the blog (which means update it regularly with unique/informative content) then blog marketing may not be the best marketing choice for your practice. 

When Blog Marketing is Not For a Plastic Surgery Practice

As I touched on above, blog marketing for your practice may not be appropriate if you’re not willing to allocate the time or resources to do it properly.  To do it properly, your practice (notice I did  not say “you”)  needs to be creating unique blog content relevant to the surgery’s and procedures you perform on a regular basis.  For example, you need to regularly churn out content around topics such as:

• Rhinoplasty side effects, recovery time, and scarring.
• Dermal fillers, cost and side effects.
• Facelifts, and what patients need to know.
• Etc, etc….

As indicated above, as the practice doctor, you don’t have to “physically” spend the time creating the content and answering questions.  You can simply hire a medical copywriting firm that can produce accurate, relevant information that pertains to the service offerings of your practice.   This way you can benefit from the enourmous search engine optimization benefits of a blog without all of the time and effort.

As I’m sure you’ve heard by now,  on the internet, unique content is what attracts search engines such as Google, Yahoo and MSN, as well as other internet applications.  So it’s absolutely critical that you create unique content that describes the services that your practice offers (procedures and surgeries). 

Blog Marketing For Busy Plastic Surgeons

Ok, summing up what we’ve discussed already.  Blog marketing is a very effective marketing tool for plastic surgery practices if you can devote the time and resources to do so.  In most cases, you simply don’ t have the time to devote to putting your brilliant thoughts into print regarding your practice procedures.  In that case, it’s best to retain  a company such as Aesthetic Brand Marketing to develop unique, informative, accurate information around what you do as a plastic surgeon in your specific geographic area.

This is how you can continue to grow and market your practice on the web!  If you have any questions or simply want to discuss how blog marketing can work for your plastic surgery practice please don’t hesitate to contact us for a free/no obligation conversation.

It was important to them that their rankings mirror the level of service and luxury that the medispa offers.  BelleÂge is known as “The Spa That Knows Skin” which is exactly what they are.  They are the authority in skin care and have created a perfect blend of skin care professionals working hand in hand with physicians to offer the ultimate in expertise, luxury and safety.

The new site has only been up a short time and is outperforming their competitor’s websites that have been around for years!  Located in the same building as a large dermatology center they offer their patients unlimited access to the finest facilities in the area.

Primarily, they were looking to increase not only keyword rankings but inquiries and new business originating through the website.  Already on the rise due to increases in Google keyword rankings; their dermal filler business for relevant searches like lexington juvederm, lexington botox, and lexington restylane.  Spa services for relevant searches like lexington microdermabrasion, and lexington, ky chemical peel.

We are happy to partner with BelleÂge and can’t wait to see what their internet rankings look like after the site has been up longer!

Now patients of Shire Facial Plastic Surgery can visit his website, Shire Facial Plastic Surgery, go to the patient visualizer page and upload a photo of themselves.  After uploading a photo the visualizer will show you how YOU will look after the procedure is complete.

Please visit Dr. Shire’s website for more information.

• Internet marketing
• Medical website marketing
• Search Engine Optimization
• Email Marketing
• The conversion process
• Client successes
• Relevant news
• Other stuff!

Our goal with the blog will be to give you quick bites of useful and informative content that will help you with your online marketing goals as well as share news/events about our company.

We’re excited to have you onboard and can’t wait to share the ride with you.  Please feel free to comment and send us any feedback as we get into this.  One of the benefits of a blog is that we can have a discussion rather than just a plain ol’ boring website.

Welcome!

Tim