Email Tracking = Increased Effectiveness
When utilizing email as a form of communication it’s absolutely vital that you track the performance of your campaign.
Some items you should be tracking are:
- Deliverability
- Open rates
- Bounce rates
- Unsubscribes
- Click Through Rate (CTR)
- Many others…
What Email Tracking Can Do For Your Practice
Email tracking can show you who is opening your email, who is actually reading it, how long they spent reading it, whether or not they clicked on any links in your email, etc…
These things are vital for proper email segmentation in order to follow up with only those who have not responded or whatever criteria you decide.
If you’re not extensively tracking every single email you send and analyzing the data you are missing out on a gold mine of information and potential improvement in your communication.
The better your communication with your patients the more profit each patient will be worth to your practice over time. Contact us to find out more about proper tracking and how we can set up an email campaign that “fits” with your practice.
